By Susan Cunningham
Southeast Asia Globe
As discount deal websites explode in the region, a Thai company shows how it’s done.
Deep-discount deal sites have been surging throughout the United States and Europe for almost three years, but they were late off the starting blocks in Southeast Asia – arriving only in mid 2010. Since then, they have moved and morphed, bought and sold themselves.
In June 2010, when Tom Srivorakul and his two younger brothers launched Ensogo, the first deal website in Thailand, they employed five people and had a single offer: a 60% discount at ice cream chain iBerry.
A year later, when Ensogo was bought for an undisclosed sum by LivingSocial–the second-largest US deal company with a monthly revenue of $50m as of the start of this year–the start-up had 430 employees, 17 city sites in Thailand, the Philippines and Indonesia and more than two million subscribers to its daily discount deal e-letter … MORE