By Susan Cunningham
Forbes.com | May 12, 2015
Lazada, Southeast Asia’s largest shopping platform, and its sister apparel site, Zalora, racked up huge gains in sales and transactions in 2014 but together lost $235.3 million. The good news for those invested in the German parent company, Rocket Internet Group, is that losses as a proportion of revenues are shrinking.
Rocket, which has stakes in 141 internet companies throughout the world, released its 2014 results last week. It listed on the Frankfurt Stock Exchange on October 2, 2014.
Lazada Losses and Revenues Double
Lazada’s six general merchandise sites operate in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada’s net revenue was US $154.3 million last year, more than double 2013 results of $75.5 million. Yet the company’s net operating losses (EBITDA, or earnings before interest, taxes, depreciation and amortization) were $152.5 million, also more than double the 2013 figure of $67 million.
(Most figures in Rocket’s annual report were in euros; Lazada’s results were reported in US dollars.).
For online retailers, however, a key metric is growth in Gross Merchandise Volume (GMV)–the sales value of products sold. In the case of an unprofitable company like Lazada, another metric is the share of losses relative to GMV and whether that share, the negative margin, is narrowing year on year. By that measure, Lazada is moving in the right direction. MORE